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This web site states the following, "Dallas Fort Worth,Plano,Irving tx ,Television,Dlp tv samsung service center ,TV Big Screen repair service shop Grand Prairie,Arlington TX Tv Repair Dallas,plasma,LCD,Dlp,dlp lamps,Samsung color wheel,Toshiba,Sony,lamp,Dlp bulb,Mitsubishi,Plano,Grand Prairie,Arlington,Cedar hill,Bedford,Mansfield." We noticed that the web site also stated " Dallas Television Big Screen Repairs." It also said " Or Office for All Makes and Models. Plasma,LCD install same day service. Problems with your Television? We are specialized in. In home, On-site Tv Repairs." The header had dallas dlp lamps as the highest ranking optimized keyword. It is followed by bulbs TV, repair, and Dallas TV repair which isn't as ranked as highly as dallas dlp lamps. The next words itvrepair.com uses is grand prairie. big screen repair was included and might not be understood by web engines.